  75% of business professionals believe custom magazines improve a company’s images
94% of business people found custom publications a useful source of information
30% of those surveyed purchased a product or service from a custom publication
74% of business professionals consider custom magazines a more effective vehicle than traditional advertising
94% of business professionals think custom publications are important links to their purchasing decisions
92% of marketing directors rated custom publishing effective at relationship building, generating loyalty and client retention
37% of business consumers spend 30 minutes or more reading a custom magazine
40% of the above will pass along the magazine to other qualified buyers in their respective company
50% of business professionals say custom magazines build customer loyalty and 33% report a custom
magazine would make them feel valued* The Custom Publishing Council is the leading association for the custom publishing industry in the United States. The focus of the organization is to promote the growth and vitality of this dynamic marketing discipline. |
