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In a Millward Brown study, 40% of respondents reported purchasing a product after seeing it a custom publication. The effectiveness of custom publishing is illustrated in the graph on right.
Based on research from the Custom Publishing Council,
marketing directors agree that custom magazines outrank
direct marketing pieces, radio, TV, billboards,
websites, and telemarketing. mailing pieces, radio
advertising, TV, internet, and telemarketing
The bar chart on left indicates how other media stacks up.
*Millward Brown is a leading and innovative global market research agency specializing in helping companies maximize their brand equity, brand performance and brand health.
Contact our Custom Publishing division today 800-989-6077 ext. 215
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